Mitti - Packaging
Mitti is a premium Indian chai brand built to hold its own against the best in the category. The name means soil in Hindi. That's where the brief started. The work covers brand identity and packaging design for a Ginger Chai tea bag box. The terracotta palette was pulled directly from the spices inside the box. The goal was simple. Make it look like it already belongs on the shelf.
Category
Type
Packaging design
The Challenge
Most Indian chai brands are either too traditional to feel premium or too global to feel Indian.
Mitti needed to find the space in between.
How it was solved
A name with meaning, a visual identity with roots, and packaging that feels considered at every touchpoint.
So when it lands at someone's door, it already feels worth it.
